The Importance of Qualitative Feedback

The challenge in all of this is the quality of how you capture this information let alone what you then do with it so that was definitely one thing that I also picked up very early on. We're actively trying to encourage all about customers to the cloud it's where we're doing most of our innovation now and it's more effective for us and customers in the long run. The gold nuggets are right at the intersection of the qualitative and the quantitative insights but there is such an important qualitative component to all of that feedback exactly as you just pointed out.