IRL: Online Life is Real Life cover image

Digital Overload

IRL: Online Life is Real Life

00:00

Understanding the Four Steps of the Hook Model

This chapter examines the four steps of the Hook model, using Facebook as a case study, and discusses how external triggers, rewards, investment, and internal triggers contribute to user engagement and addiction.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app