The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WITHOUT THIS YOU ARE JUST A CLERK WITH IT YOU ARE UNSTOPPABLE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Importance of Front Line Feedback in B2B Sales

The speakers emphasize the value of obtaining front line or end user feedback in the B2B sales process, as it helps in addressing objections and gaining trust. They discuss the significance of upfront communication and the role of trials and pilots in building trust with customers.

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