Why Wouldn't You Implement SAP?

SAP, the software to Coca-Cola, and we sold the software itself was $100 million. But it literally runs companies, which is a very cool thing because you really kind of get deep into how companies operate at the most fundamental level. So if I'm like a Procter and Gamble, and I want to make sure the crest toothpaste shows up at the Kroger's and they get billed for it at the right day, you would use SAP in the background to make that sort of stuff happen.