19min chapter

Business Is Boring cover image

The biggest opportunity for startups? People!

Business Is Boring

CHAPTER

Navigating Startup Growth and Culture

This chapter explores a speaker's transition from government to a fast-paced startup environment, focusing on their experiences at Icebreaker and Vend. It highlights the crucial relationship between company culture and brand identity, discussing how transparency and supportive environments can enhance team performance. The speaker reflects on the challenges of rapid growth, including funding crises and the emotional impact of layoffs, while emphasizing the importance of nurturing positive workplace cultures.

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