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Growing Beyond M&A

M&A Science

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Partnerships - Do We Need to Own This Capabilities?

If what you're creating is a very unique joint solution, and it has to be meaningful enough. You could put dedicated cellars around that,. That would help alleviate some of that friction within the sale's force. Or it might be a solution doesn't require any direct sales. And in those cases you wouldn't have those issues. Then it becomes a function of effective marketing.

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