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Customer Analytics 101

Private Equity Funcast

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The Importance of Having a Clean and Accurate CRM System

Mark Benioff: It's a little bit of 80-20 rule that you're going to have some dirt in this data. You know, I don't think there's any company out there who has a fully 100% clean and accurate CRM system. Mark Petowski: How far off have you found company market size projection versus what you really think a bottoms up is? The problem is how do you hide it? So one of the things, I guess how far off is pretty common.

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