2min chapter

How I Built This with Guy Raz cover image

Seventh Generation: Alan Newman and Jeffrey Hollender

How I Built This with Guy Raz

CHAPTER

The Greatest Obstacle to Productive Growth

Geoffrey: The greatest obstacle to success was fear. If you sell someone a loflo shower head, they only need one of em. i think the breakthrough was getting into the household product category with paper products and cleaning products. We were selling unbleached, 100 per cent recycled fibre bathroom tissue t which was the scratchy stuff that you found in a gas station. It was s like prison toilet paper,. But people couldn't get enough of it. They loved it.

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