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325 - Revisiting Your In-Person Event Strategy with Nick Bennett

GTM Live

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What's the Difference Between Events and Field Marketing?

There's a misunderstanding of what's creating demand for is capturing demand as well. I was consulting with the company recently, and they actually have events t in two different places based on the purpose of the event. And then so you have two different event strategies that are appropriate for where they sit. A b m should be nothing more than running a demand strategy to a more specific target account,. You just can't always be in sales mode.

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