Targeting Is a Thousand Times Better Than More Personalization

Ike: Targeting is a thousand times better than more personalization. If you do your targeting right, all you have to do is describe it to the person that you message. That's what gets double digit re ply rates. Ike: The first step is for you to get in a room with all the people that understand your customers and write all that down. He says once you've turned these into kind of binary things, you can hire out sorcerers to go score some sights for you.