3min chapter

The Startup Ideas Podcast cover image

I met this guy who is the million dollar content flywheel king

The Startup Ideas Podcast

CHAPTER

How to Scale an Apparel Business

"I don't know the first thing about building an apparel brand, what I should be paying," he says. "It feels a little bit wrong for trying to make mindfulness more approachable at scale." He was inspired by Siegel and Stables' story of creating a luxury product out of something that isn't necessarily a luxury product.

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