Blue Apron, which everybody was really excited about had an IPO based off of what people thought customer acquisition costs were and what monthly recurring revenue was going to be. And that stock just fizzled because the subscription model just didn't pan out. Like what happened there and can you really rely on it as much as we want to? "It wasn't a flexible enough model to solve the problem for most people"
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.