The regenerative agricultural grazing industry is a symptom of industrial agriculture as a whole. This is a way to alleviate the poor image that they've been received for animal welfare issues and very intensive environmental issues. So this is a re-branding, but largely of the same massive large companies. And there absolutely is a misalignment of incentive still. There's certainly some lack of incentives of using at least some of their land for conservation purposes. Certainly if you shift towards growing plant proteins, you're going to lose use far away or far less land. And you should be incentivized for using less land.

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