
The One About Orchestrating Referrals - I Love Marketing With Joe Polish And Dean Jackson - Episode #28
I Love Marketing
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The Biggest Mistake That People Make When Trying to Get a Referral
The big mistake that people often make is they confuse being nice to their clients with an orchestrated referral process. "It's like sales 101 you got to ask for the close" says Gary Halbert, founder and CEO of Halbert Marketing Group in New York City. A few minutes sometimes a few seconds sometimes a specific offer sometimes online can be just as important as what happens when people abandon a sales page according to Halbert.
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