3min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E29: Bootstrapped to $640M: Brad Wiskirchen on M&A, Board Management, and Decision-Making

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

From ClickBank to Kinetics: Innovating Fraud Control in E-Commerce

This chapter explores the journey of Kinetics, tracing its roots from ClickBank and the challenges faced in e-commerce, particularly with fraud. It emphasizes the development of a proprietary fraud control solution and the strategic decision to market this technology as a standalone product.

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