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Andy Hoang - Aviron & The Future of "Fitness Entertainment"

Future of Fitness

CHAPTER

Gaming Integration in Fitness Rowing

The chapter explores the journey of merging gaming and fitness in rowing, inspired by Peloton and driven by the speaker's competitive spirit. It details the challenges of developing a fitness machine with both hardware and software components, highlighting the evolution of the product from video game focus to fitness entertainment incorporating game psychology. The discussion also covers the growth of the company from its early stages to over 75 employees, emphasizing the importance of clear messaging in marketing the innovative product.

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