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This Investment Banker "Accidentally" Built a 7-Figure Agency in 2 Years - Alexej Pikovsky | E75

The Founders Lounge

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The Importance of Product Differentiation and Building a Brand

In this chapter, they discuss the importance of product differentiation and how focusing solely on price can lead to a race to the bottom. They then transition to talking about the importance of building a brand and network, mentioning the founder's organization called Hampton.

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