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What's Next! with Tiffani Bova
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The Importance of Social Media Account Based Marketing
I think contribution is important. You can't manage what you don't measure. Relationships are everything and there are no shortcuts to relationship as inspiring and exciting. Social media account based marketing is awesome because in the B2B and enterprise space, those are tough, tough sales sometimes with very long gestation periods. There's nothing more thrilling than that.
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