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1062: How to Build a Personal Brand that Resonates with Lola Linarte

How to Be Awesome at Your Job

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Building Your Authentic Brand

This chapter explores a three-phase process for crafting a personal brand, focusing on anchoring one's identity, refining messaging, and resonating with the audience. It discusses the challenges of authenticity and overcoming limiting beliefs, illustrated through examples of individuals who embraced their unique perspectives. The emphasis is on the transformative power of aligning personal purpose with professional branding efforts to attract the right opportunities.

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