A young entrepreneur builds the ‘happiest company in the world’, an online shoe retailer so profitable that Amazon snaps it up for over a billion dollars.

But what if the company’s profits and happiness could be boosted by a radical reimagining of the workplace?

No more bosses, no more job titles, just creativity, equality and pure joy.

Matthew Syed tells the extraordinary story of Tony Hsieh, a visionary entrepreneur who abandoned social hierarchy in his Las Vegas-based shoe company.

Could it be that the secret to happiness lies in making everybody equal?

Producer: Robbie MacInnes

A Novel production for BBC Radio 4, first broadcast in March 2021.