Exploring the speaker's strategy of innovation and urgency in the real estate industry, the chapter discusses breaking away from traditional practices, legal battles, and the risks and rewards of pushing boundaries. It also touches on a clever sales technique inspired by a puppy sale, creating excitement and scarcity around apartment sales by limiting customers and generating heightened demand. Additionally, the chapter highlights the introduction of a non-traditional salesperson, Esther Kaplan, and a successful partnership formed through a memorable business card exchange.

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