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Mark Leslie: Silicon Valley Go-to-Market Legend (Part 1)
Pattern Breakers
The Sales Learning Curve
The sales learning curve, i remember when i first read it, the idea just immediately resonated with me. I've been involved with some start ups where we got some early success with customers liking it, but we didn't really yet know how to sell it. We had a false positive from the customer feed backright? And so we ramped sales too fast, not knowing what it took to sell this. There are different phases to building out a sales force - you escalate your commitments as you escalate your certainty about what it takes to sell this and then hire people who can achieve that. Back from t so you need, i suppose, a marching band types, right? They they but
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