The and thens are the decision points. Digging in on why and how the customer changed their behavior at those points could unlock the business. The way to build for the future is to understand how things happen now with tons of depth and zero bias. For you, it's critical to separate your identity from your business. We'll dive deep on our first customers next week.
Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.
We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.