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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
This Week in Startups
DTC - What Do You Think the Future Looks Like?
The raise was actually a little bit earlier than that, but the environment was still definitely changing. The financial market is fundraising for a direct consumer company fundraising for a product that is priced at a premium when there's worries about the economy. I think what we had going for us was this really exciting, like inflection point in our journey. We truly had built a pretty substantial direct to consumer business and we hadn't touched retail yet. Before we launched, there was basically no cereal being bought online. And very quickly, we were doing more than that just in our website, let alone all cereal online.
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