4min chapter

Founders cover image

#316 Bugatti

Founders

CHAPTER

The Importance of Art in Bugatti's Career

Carlo Bugatti was an artist and a craftsman. He always insisted that his engineers and technicians should never ignore the promptings of their intuition. His father would tell him that art could not be learned, it would be an innate skill. And so when he's really young, he's like 15 or 16 years old at the time, he winds up trying out this thing called a motor tricycle. In a short while, by just looking at the machine, I had grasped all the intricacies of its mechanism.

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