The Importance of Product Strategy in SMBTAC

SAS plus FinTech plus marketplace is one formula that we see work really well for a lot of SMBTAC companies, which helps expand ACV and NDR over time. HubSpot's an incredible example of this, which is if you look at HubSpot and IPO, they really only had a marketing product. And now today they've actually expanded into five different areas to focus on the SMB customer versus moving up market. We will invest in many more companies in the sector. Tiffany touched on GoToMarket and the last one that I'd still be excited about in early days with things like Lions Clubs and Rotaries. There are incredible people in these verticals that want to talk