#416: See More Sales by Revealing Your Storytelling Blind Spots
Business of Story
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How to Brand Your Used Car Lot in Quebec
Parker: I met Andre Martin Hobbs about seven years ago at social media marketing world. He was just, Park, I loved the business of story. Would you help me brand my used car lot in Quebec? "I don't see a purpose driven brand there in any way, shape or form until I finally put my guard down and stopped judging the book by its cover," he says. The company's called Pray Auto Parte, which is French-ish for ready car go. They are franchising all over North America because of their purpose driven story.
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