3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 236: Customer Development with Michele Hansen

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Why You Shouldn't Interview Your Customers

"It's actually easier to lock revenue with existing users," he says. "Describing things in the words of your users is so incredibly powerful" Brain imaging studies show that when we talk to somebody else about our experience, it lights up parts of the brain associated with joy and pleasure.

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