Blair Enns - Productized Services
Ditching Hourly
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The Key to Producti Services Is Volume
The key to producti services is its volume. The trade off has to be volume, not just a little bit. For your lower price business model to work, you need scale. When you are building a product and setting a price to an average, you're approximately correct for everybody. You're precisely correct for nobody. And in exchange for that, not getting precisely correct advice is a lower price. So i see, i really became aware of this in digital marketing firms. They take so many of their business decision making cues from the sass company. It's like these people are more like franchises than they are like ance penerves. These businesses don't have the capacity dot
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