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How Sara Blakely Built Spanx and Found Her Next Big Purpose

The Midlife Chrysalis

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The Journey to Spanx: Innovation and Reflection

This chapter explores the entrepreneurial journey behind Spanx, highlighting the creator's discomfort with traditional pantyhose and their determination to innovate shapewear. Through personal anecdotes and challenges faced, it emphasizes the importance of self-reflection, creative problem-solving, and unique marketing strategies in building a successful brand. Additionally, it addresses the emotional complexities of transitioning away from a long-held business identity, reflecting on the profound changes experienced during midlife.

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