060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
Nathan Barry Archive
00:00
How to Invest in Digital Marketing
At the time, our marketing budget was like, effectively zero. Nobody thought it was going to work. There was no play book for how to invest in digital marketing. And ultimately, what happened this super fascinating story. I hope somebody, like, writes a book about it. But basically, i think we had, we were growing really quickly. It's not like crushing their market. If anything, it usually kind of had a nice, ah, you know, it creative effect to ther their share price. To see that was wild.
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