The psychology of self-persuasion with Elliot Aronson
Worklife with Adam Grant
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From Adversaries to Allies: The Power of Self-Persuasion
This chapter explores the psychology behind human relationships and how initial negative perceptions can shift into friendships through self-persuasion techniques. Drawing on historical examples and studies from the AIDS epidemic, it highlights the impact of cognitive dissonance in motivating behavioral changes, particularly in sensitive areas like sexual health.
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