Better Meat's Paul Shapiro: "Where's the beef? In the fermented mushroom roots"
The Times Tech Podcast
00:00
Alternative Protein, Fermented Meat - It's Not Easy to Change
Alternative protein, fermented meat doesn't exist in the consumer world yet. It's kind of getting there. Alternative proteins have made a tiny, tiny, tiny dent. I hope what i am about to say is wrong, but i am not optimistic that youare going to see the dramatic change in the near term. The meat demand continues to go up, not down,. Even with the explosion of interest in compaties like impossible and beyond.
Transcript
Play full episode
