SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Understand a Customer's Sales Deficit
The two most important metrics around sale deficiencies are cak, payback period in months and three ar l t v to ka. Cack is how quickly it takes to pay back the cost of acquiring a customer. Three ar means what happens after you've already reacquired that cost. These four areas -- growth, burn rate, retention, sale deficiencies -- are what i think are the most important to clearly convey there as well.
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