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How to Start a Brand Awareness Campaign
When a brand starts out to go, right, we sell bonsai trees. There's loads of sub keywords on Google for different types of bonsai tree if that's a USP. But there's all these niche keywords where these people are already at the bottom of the funnel. And so I think starting out with bottom of funnel, we just need to get some customers and get all the other things we've spoken about today,. All of those things should be a focus in the initial period.