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171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

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Do You Have a Customer Research Strategy?

It's about, we do about ten k gonde, and the majority of that budget is carrying on cobolets a point on the marketing. And so we need to figure out how to be relevant and helpful, but also, like alining things that work to our business objectives. So it might required a lot of testing atd might require a lot of customer understanding atmight require going out to 20 of your customers and understanding what the difference between their previous state was and their current state after implementing a tool over six months.

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