3min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

2 (Sell): Negotiating against the master (Mark Raffan, Host @ Negotiations Ninja Podcast)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Negotiation Starts From the Very First Conversation

negotiation starts from the very first conversation that you have with the customer. A lot of people don't probe enough to be able to understand what's the real reason behind what they're doing, says mark armon. "If i'm stupid enough to say where are your pain points or what's keeping you up at night, then, first of all, you should never be in sales," he adds.

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