The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Power of Storytelling in Home Marketing

This chapter examines the critical role of storytelling in marketing homes, linking it to psychological needs outlined in Maslow's hierarchy. It covers the challenges of market saturation and rising customer acquisition costs, while highlighting effective strategies for content creation and engagement. Additionally, the chapter explores the dynamics of influencer marketing and personal growth within leadership roles, illustrating the importance of mental well-being in a competitive landscape.

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