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The Art of the Consultative Sales Process
The art of the consultative sales process when a client comes to you with a problem and it's established that you are the expert on that problem. It takes a lot of thought leadership and authority to trump experience having worked with somebody that was good and dislodge that relationship so I think that's a really big idea around really leading strategically from that place of like solving problems. You can kind of P.R. yourself in that in how you phrase things as an account manager.