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12min chapter
Ox Security: Neatsun Ziv on Software Supply Chain Threat Contextualization
Secure Ventures with Kyle McNulty
Evolution of Go-To Market Strategies and Product-Market Fit
Exploring challenges in establishing go-to market strategies, defining product-market fit with KPIs, adapting strategies to market conditions, and expanding into new segments for growth in the face of crises - all based on experiences from 2008-2009. Discussion on fundraising challenges in cybersecurity, transitioning to cloud security at CheckPoint, and building customer-centric culture for growth.
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