In a B2B space like marketing, there are advertisers who will buy out newsletters that sign. So in some ways, you can start doing a mini version of all redo with your sponsor stuff. It's definitely some extra hand work but you can go and reach out. And then pricing is its own thing. We've got a pricing cap on our website that we set people toYou really need to think about what's your open rate, what's your click through rate, like clicks. Can you generate from them and then ultimately price where your clicks are going to back out for them to a decent value?

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