In a B2B space like marketing, there are advertisers who will buy out newsletters that sign. So in some ways, you can start doing a mini version of all redo with your sponsor stuff. It's definitely some extra hand work but you can go and reach out. And then pricing is its own thing. We've got a pricing cap on our website that we set people toYou really need to think about what's your open rate, what's your click through rate, like clicks. Can you generate from them and then ultimately price where your clicks are going to back out for them to a decent value?
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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