Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

00:00

Engaging Content: Blending Entertainment with Education for Broader Appeal

This chapter examines the influence of podcasts and the importance of crafting compelling content that connects with various audiences. It highlights the skepticism from some executives, including a CMO's preference for entertainment over industry topics, and showcases an example of a successful HR podcast that attracts a broad listener base.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app