3min chapter

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209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Modern Startup Marketing

CHAPTER

Engaging Content: Blending Entertainment with Education for Broader Appeal

This chapter examines the influence of podcasts and the importance of crafting compelling content that connects with various audiences. It highlights the skepticism from some executives, including a CMO's preference for entertainment over industry topics, and showcases an example of a successful HR podcast that attracts a broad listener base.

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