2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How and When to Talk About Your Firm

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Ask the Right Questions to Close a Deal

I think some of them really have no idea. This is a perfunctory process. So if you attempt as the new business person to raise the level of conversation with the prospective client, I think some of those prospects would know exactly how to take those cues and ask the right questions. They might be a little bit surprised. And again, process is Canadian for process and process is vital to closing. It's highly unlikely that you're going to close a really big deal without at some point sharing with the client how you work.

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