a16z Podcast: Apple and Google Won the Mobile OS War, But a New War Has Already Begun
a16z Podcast
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Market Positioning: Apple's Strategy in a Competitive Landscape
This chapter explores Apple's strategic positioning in the mobile phone market, likening it to BMW's approach in the automotive industry. The discussion highlights how Apple's emphasis on premium products shapes customer perceptions of value compared to the more mass-market strategies of Android manufacturers.
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