The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

358: Howwe: Navigating the Tough Road from Services to SaaS - with Ulf Arnetz

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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The Transition From Services to Product Business

The company started out as a services business and you launched the first version of the SaaS product about seven years later around 2019. So just give us an overview of the services business, how large did that business get and then what drove the transition from services to a product business for you? Right. It started as a result as a service company. And we went from zero to five million dollars, which is very much what we are doing in Sweden this year. The churn is actually 0% within losing customer for between 2019 and 2021.

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