Is There a Hook in Your Message?

The 40-40-20 rule: 40% of your success in Outbound will be from your list. The message is still important obviously, it's still part of the three levers. But when we think about messaging, a lot of times it boils down to, you know, is this easy enough for my grandma to understand? We get all caught up in the jargon and the features and all of this.

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