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Dopamine, the Better the Food Tastes?
The higher caloric density foods tend to be more reinforced, more dopamine, better tasting. People get to the point they really don't like the taste of simple whole natural foods anymore because this hyper drug-like stimulating effect of the more concentrated foods is more appealing. What we're encouraging people to do is a really radical departure from what they're currently doing. But that's to adopt a whole plant food diet that's free of this added chemicals and sugar.