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The Importance of Problem Solving
Tata: Problem, solution, action has followed me through my life. I've been president of the confederation British industry and worst crisis in Second World War. The best example will be Cobra Beer itself. My idea was to come up with a beer that would be balanced and rounded and easy to drink but would go very well with food and it didn't exist. And so there you have a problem... Then of course, the action. But I love because he did research that was called Mihaly and Mihaly. So his name's around creativity - which is what we're talking about here.