708: The 7 Steps to Winning Others’ Support with Suneel Gupta
How to Be Awesome at Your Job
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Cake Mixes - Step Five
Innovation is a two step formula. You come up with an idea, and then you execute on it. But there is this hidden step in between. We get other people involved before it reaches execution stage. The icea effect tells us that we place five times the amount of value on something that we help build than something that we simply buy off the shelf.
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