Cake Mixes - Step Five

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Innovation is a two step formula. You come up with an idea, and then you execute on it. But there is this hidden step in between. We get other people involved before it reaches execution stage. The icea effect tells us that we place five times the amount of value on something that we help build than something that we simply buy off the shelf.

Suneel Gupta walks through his 7 steps for becoming “backable”--worthy of others backing your ideas.

— YOU’LL LEARN —

1) Why you don’t need charisma to be backable

2) How to make your idea stand out with an “earned secret”

3) Why you don’t want to have everything figured out

Subscribe or visit AwesomeAtYourJob.com/ep708 for clickable versions of the links below.

— ABOUT SUNEEL —

Suneel Gupta teaches Innovation at Harvard University. His bestselling book Backable is rooted in Suneel’s journey from a twice-failed entrepreneur to a leader behind two IPOs, and to being named “The New Face of Innovation” by the New York Stock Exchange. Suneel has personally backed startups including Impossible Foods, AirBnB, 23&Me, Calm, and SpaceX.

• Suneel’s book: Backable: The Surprising Truth Behind What Makes People Take a Chance on You

• Suneel’s website: SuneelGupta.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: The IKEA effect

• Study: The Scar Experiment

• Video: “Steve Jobs introduces iPhone in 2007”

• TED Talk: “Do schools kill creativity? | Sir Ken Robinson”

• Book: The Alchemist by Paulo Coelho

• Past episode: 642: How to Identify Your Career Season and Land Your Dream Job with Ramit Sethi

— THANK YOU SPONSORS! —

• Justworks. Make your hiring and managing easier with the Justworks HR platform at justworks.com.

• StoryBlocks. Enhance your video storytelling quickly, beautifully, and affordably at Storyblocks.com/awesome.