Employer Branding - The Hell Week Principle

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The Hell Week Principle: Don't disguise the tough parts of your workplace. Use them front and center to build a unique, authentic proposition. Hear how Jack Conti hacked his own calendar to record four songs every month with his band's Pumplamous and Scary Pockets. Find out how you can get in touch with Brian Adams to discuss your company's employer branding.

When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4B company. How can being wrong accelerate your business? It takes running at the solution with insatiable curiosity.

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